Altera - Orange County

A 3 minute overview of our home selling strategy.

We can't divulge all of our secrets in a public website (our competitors also want to know how in the world our agents out sell theirs 3-1). But we can give you a basic overview for educational value. Please understand that each home is unique, each client special and each transaction requires a different approach and strategy to be successful. The best way to get an accurate view of pricing, strategy and market positioning for your home and your situation is to get together for a no hassle consultation with one of our extraordinary agents (you can click on the Concierge Chat button on the right to set that up).

Key components of your home sale

There are four reasons a property sells:

• Location
• Price
• Condition
• REALTOR®

Location:

You have no control over the location of your home, but its location factors into its value.

Price:

You control this. The right price can only be determined by a well-researched market evaluation. We can provide you with a written analysis comparing your home to similar properties that have recently sold and are currently on the market.

Condition:

Your home’s condition is vital to a sale. A clean, well-maintained property enjoys a competitive advantage over other homes on the market. We can assist you in “staging” your home to enhance its appeal and to maximize your return on investment.

REALTOR®:

Your real estate professional advises you on market conditions, pricing and staging recommendations, contract negotiations, financing, title work, appraising and closing activities. Just as you insist on an experienced, well-prepared doctor to treat your family, you want a REALTOR® with a proven track record when representing you in the sale of your home.

The Altera guide to home pricing strategy

Pricing a home effectively is one of the most important elements of a successful sale. The price you determine depends on how quickly you need to sell and the urgency of your situation. The key to selling a home as quickly as possible is to price your home slightly ahead of the market curve.

Some homeowners approach the pricing issue with unrealistic expectations. Let us clear up a few myths regarding the price of your home:

• What you paid for your property does not affect its current value.
• The amount of cash you need from the sale of your property does not affect its value.
• What you want for your property does not affect its value.
• What another real estate agent says your property is worth does not affect its value.
• What an appraiser says your property is worth does not affect is value.

The value of your property is determined by what a buyer is willing to pay in today’s market based on comparing your property to others currently on the market for sale. Buyers will always determine value.

By staging your home effectively and marketing it successfully, We can help you position your home favorably against the other homes currently on the market.

The Multiple Listing Service and Internet Marketing

Technology has greatly increased the public’s access to real estate information. Today, once we list a house and upload it to the Multiple Listing Service (MLS), not only is detailed information regarding your listing disseminated to real estate professionals, but it is also displayed on prominent real estate web sites nationwide. This increased exposure allows your home to be marketed to buyers on a global scale, all with no additional expense to you.

When you list your home with us, it will be posted on OCRegister.com, LATimes.com, REALTOR.com, Homes.com, Homeseeker.com and over 98% of the top trafficked real estate web sites.

Local marketing strategy and tools

The more high-quality traffic and interest you can generate in your home, the higher your selling price is likely to be. The most effective approach to getting a home sold, however, is finding an agent who is representing a buyer interested in buying your home. That said, it’s our goal to alert as many local agents as possible about your home and to showcase its unique features and have several proprietery systems to do so.

In addition to the MLS listing and online marketing of your home, we will promote your home through a mix of various methods proven effective. These include:

• High-quality, full-color fliers.
• Fliers disseminated to a network of local agents.
• Open Houses upon request.
• Pitching your home in office meetings and networking opportunities.
• Local newspaper and magazine advertising.

Prospective buyer feedback and my commitment to you

Each time your home has a showing, it’s our goal to accumulate as much feedback as possible from the prospective buyer. The more information we receive, the better we can make adjustments that allow your home to show in its best light on future showings.

To that end, We’ve developed a system that encourages feedback from each and every buyer and agent who tours your home, and we are committed to sharing that information with you promptly and consistently. This means you will receive a steady stream of feedback, always keeping you in the know regarding the progress of your home sale.

	A 3 minute overview of our home selling strategy. We can't divulge all of our secrets in a public website (our competitors also want to know how in the world our agents out sell theirs 3-1). But we can give you a basic overview for educational value. Please understand that each home is unique, each client special and each transaction requires a different approach and strategy to be successful. The best way to get an accurate view of pricing, strategy and market positioning for your home and your situation is to get together for a no hassle consultation with one of our extraordinary agents (you can click on the Concierge Chat button on the right to set that up). Key components of your home sale There are four reasons a property sells: • Location • Price • Condition • REALTOR® Location: You have no control over the location of your home, but its location factors into its value. Price: You control this. The right price can only be determined by a well-researched market evaluation. We can provide you with a written analysis comparing your home to similar properties that have recently sold and are currently on the market. Condition: Your home’s condition is vital to a sale. A clean, well-maintained property enjoys a competitive advantage over other homes on the market. We can assist you in “staging” your home to enhance its appeal and to maximize your return on investment. REALTOR®: Your real estate professional advises you on market conditions, pricing and staging recommendations, contract negotiations, financing, title work, appraising and closing activities. Just as you insist on an experienced, well-prepared doctor to treat your family, you want a REALTOR® with a proven track record when representing you in the sale of your home. The Altera guide to home pricing strategy Pricing a home effectively is one of the most important elements of a successful sale. The price you determine depends on how quickly you need to sell and the urgency of your situation. The key to selling a home as quickly as possible is to price your home slightly ahead of the market curve. Some homeowners approach the pricing issue with unrealistic expectations. Let us clear up a few myths regarding the price of your home: • What you paid for your property does not affect its current value. • The amount of cash you need from the sale of your property does not affect its value. • What you want for your property does not affect its value. • What another real estate agent says your property is worth does not affect its value. • What an appraiser says your property is worth does not affect is value. The value of your property is determined by what a buyer is willing to pay in today’s market based on comparing your property to others currently on the market for sale. Buyers will always determine value. By staging your home effectively and marketing it successfully, We can help you position your home favorably against the other homes currently on the market. The Multiple Listing Service and Internet Marketing Technology has greatly increased the public’s access to real estate information. Today, once we list a house and upload it to the Multiple Listing Service (MLS), not only is detailed information regarding your listing disseminated to real estate professionals, but it is also displayed on prominent real estate web sites nationwide. This increased exposure allows your home to be marketed to buyers on a global scale, all with no additional expense to you. When you list your home with us, it will be posted on OCRegister.com, LATimes.com, REALTOR.com, Homes.com, Homeseeker.com and over 98% of the top trafficked real estate web sites. Local marketing strategy and tools The more high-quality traffic and interest you can generate in your home, the higher your selling price is likely to be. The most effective approach to getting a home sold, however, is finding an agent who is representing a buyer interested in buying your home. That said, it’s our goal to alert as many local agents as possible about your home and to showcase its unique features and have several proprietery systems to do so. In addition to the MLS listing and online marketing of your home, we will promote your home through a mix of various methods proven effective. These include: • High-quality, full-color fliers. • Fliers disseminated to a network of local agents. • Open Houses upon request. • Pitching your home in office meetings and networking opportunities. • Local newspaper and magazine advertising. Prospective buyer feedback and my commitment to you Each time your home has a showing, it’s our goal to accumulate as much feedback as possible from the prospective buyer. The more information we receive, the better we can make adjustments that allow your home to show in its best light on future showings. To that end, We’ve developed a system that encourages feedback from each and every buyer and agent who tours your home, and we are committed to sharing that information with you promptly and consistently. This means you will receive a steady stream of feedback, always keeping you in the know regarding the progress of your home sale.






			Proudly serving the real estate needs of residents throughout Orange County, with offices located in: Aliso Viejo Corona del Mar Huntington Beach Mission Viejo Monarch Beach Newport Beach San Juan Capistrano Villa Park
			“We thought that marketing a home for sale was putting it on the MLS, putting up a sign and printing a few flyers." "Our Altera agent has opened our eyes and taught us that we needed to raise our expectations. We got a FULL marketing package that was absolutely stunning and got the job done in less than 30 days." "Thank you Altera."